Is this UTM builder free?

Yes. It builds the tagged URL in your browser with no login, and nothing you enter is stored or sent anywhere.

Do UTM parameters hurt SEO?

Used on outbound and campaign links they are fine. Avoid indexing many UTM variants of the same internal page; use a canonical tag so search engines consolidate them.

Should UTM values be uppercase or lowercase?

Lowercase, and consistent. Analytics treats Email and email as different values, which fragments your reports.

UTM Link Builder

This free UTM builder adds campaign tracking parameters to any URL so Google Analytics can attribute traffic to the right source, medium and campaign. Fill in your link and campaign details to get a clean, correctly-encoded tracked URL you can copy and share anywhere.

Key takeaways

utm_source, utm_medium and utm_campaign are the three required parameters.
Keep values lowercase and consistent so analytics reports don't fragment.
Use a canonical tag to avoid indexing many UTM variants of the same page.

What are UTM parameters?

UTM parameters are tags added to a URL's query string — utm_source, utm_medium, utm_campaign, and optionally utm_term and utm_content. Analytics tools read them to show exactly where your traffic came from and which campaigns drive results.

Which UTM parameters are required?

utm_source — where the traffic comes from (e.g. newsletter, google).
utm_medium — the channel type (email, cpc, social).
utm_campaign — the specific campaign name.

Term and content are optional, useful for paid keywords and A/B-testing links. Keep values lowercase and consistent so reports stay clean.

Track which content drives signups

Consistent UTMs let you prove which articles and tools actually convert. nativeWP is an AI content automation platform for WordPress that bulk-generates SEO articles with your own OpenRouter API key and auto-publishes or schedules them to WordPress and Shopify. Its generated content can include tracked internal links, so you see which posts move readers toward a trial.

Frequently asked questions

Is this UTM builder free?: Yes. It builds the tagged URL in your browser with no login, and nothing you enter is stored or sent anywhere.
Do UTM parameters hurt SEO?: Used on outbound and campaign links they are fine. Avoid indexing many UTM variants of the same internal page; use a canonical tag so search engines consolidate them.
Should UTM values be uppercase or lowercase?: Lowercase, and consistent. Analytics treats Email and email as different values, which fragments your reports.

nativeWP is an AI content automation platform for WordPress that bulk-generates SEO articles with your own OpenRouter API key and auto-publishes or schedules them to WordPress and Shopify.