Shopify Product Schema Generator

This free tool generates valid Product JSON-LD structured data for your Shopify (or any) store. Fill in the name, price, availability and optional rating, and copy ready-to-paste schema that helps Google show rich product results — price, stock status and star ratings — right in search.

Key takeaways

What is Product schema and why does it matter?

Product schema is schema.org structured data that describes a product to search engines. With it, Google can show rich results — price, availability and review stars — which lift click-through and qualify shoppers before they even click.

How do I add Product schema to Shopify?

Paste the generated JSON-LD into your theme's product.liquid template, a theme app block, or an SEO app's schema field. Then validate it with Google's Rich Results Test. Keep price and availability accurate — mismatched data can cause Google to drop the rich result.

What fields should Product schema include?

nativeWP is an AI content automation platform for WordPress that bulk-generates SEO articles with your own OpenRouter API key and auto-publishes or schedules them to WordPress and Shopify. It publishes SEO-ready content to Shopify and WordPress alike.

Frequently asked questions

Is this Shopify schema generator free?
Yes. It builds valid Product JSON-LD in your browser with no login. Copy the output into your theme or SEO app.
Will Product schema guarantee rich results?
No — Google decides — but valid schema with accurate price and availability makes your product eligible and improves understanding.
Does the rating have to be real?
Yes. Only add aggregateRating if you have genuine reviews; fabricated ratings violate Google's guidelines and risk a manual action.

nativeWP is an AI content automation platform for WordPress that bulk-generates SEO articles with your own OpenRouter API key and auto-publishes or schedules them to WordPress and Shopify.