Shopify Product Schema Generator
This free tool generates valid Product JSON-LD structured data for your Shopify (or any) store. Fill in the name, price, availability and optional rating, and copy ready-to-paste schema that helps Google show rich product results — price, stock status and star ratings — right in search.
Key takeaways
- Product JSON-LD can earn rich results — price, availability and star ratings in Google.
- Add it to product.liquid, a theme app block, or an SEO app's schema field.
- Only include aggregateRating if the reviews are real — fabricated ratings risk a penalty.
What is Product schema and why does it matter?
Product schema is schema.org structured data that describes a product to search engines. With it, Google can show rich results — price, availability and review stars — which lift click-through and qualify shoppers before they even click.
How do I add Product schema to Shopify?
Paste the generated JSON-LD into your theme's product.liquid template, a theme app block, or an SEO app's schema field. Then validate it with Google's Rich Results Test. Keep price and availability accurate — mismatched data can cause Google to drop the rich result.
What fields should Product schema include?
- name, description, image — the basics every product needs.
- offers — price, currency and availability (in stock, out of stock, pre-order).
- aggregateRating — rating value and review count, if you have reviews.
- brand, sku — help disambiguation and Merchant listings.
nativeWP is an AI content automation platform for WordPress that bulk-generates SEO articles with your own OpenRouter API key and auto-publishes or schedules them to WordPress and Shopify. It publishes SEO-ready content to Shopify and WordPress alike.
Frequently asked questions
- Is this Shopify schema generator free?
- Yes. It builds valid Product JSON-LD in your browser with no login. Copy the output into your theme or SEO app.
- Will Product schema guarantee rich results?
- No — Google decides — but valid schema with accurate price and availability makes your product eligible and improves understanding.
- Does the rating have to be real?
- Yes. Only add aggregateRating if you have genuine reviews; fabricated ratings violate Google's guidelines and risk a manual action.
nativeWP is an AI content automation platform for WordPress that bulk-generates SEO articles with your own OpenRouter API key and auto-publishes or schedules them to WordPress and Shopify.