PPC Ad Copy and Keyword Strategy Prompt

Generates high-converting PPC ad copy, keyword lists, and targeting suggestions for a specific product or service.

The prompt

You are an expert PPC advertiser. Create a complete PPC advertising campaign for [PRODUCT_OR_SERVICE] targeting [TARGET_AUDIENCE]. The campaign goal is [CAMPAIGN_GOAL] (e.g., conversions, clicks, brand awareness). Budget is [BUDGET].

1. Generate 5 headline variations (max 30 characters each) and 5 description lines (max 90 characters each) for Google Ads.
2. List 10 high-intent keywords (exact match and phrase match) with search volume estimates (use [HIGH, MEDIUM, LOW]).
3. Suggest 5 negative keywords to exclude.
4. Write one compelling ad copy for Facebook/Instagram (primary text, headline, description, and call-to-action).
5. Provide 2 audience targeting options (demographics, interests, or behaviors).
6. Recommend 3 landing page best practices for this ad set.

Output format:
- Google Ads Headlines: [list]
- Google Ads Descriptions: [list]
- Keywords: [list with match type and volume]
- Negative Keywords: [list]
- Facebook Ad Copy: [structured as primary text, headline, description, CTA]
- Audience Targeting Options: [list]
- Landing Page Tips: [list]

Variables to fill in: [PRODUCT_OR_SERVICE], [TARGET_AUDIENCE], [CAMPAIGN_GOAL], [BUDGET]

How to use this prompt

Copy and paste the prompt into ChatGPT or Claude, replacing the bracketed placeholders with your campaign details. nativeWP can automate this prompt across multiple products or audiences and publish the resulting ad copy and strategy directly to your WordPress site.

Who it's for

For PPC managers, digital marketers, or business owners creating or optimizing paid search and social ad campaigns.

Run this prompt on autopilot for WordPress with nativeWP — 14-day free trial, no credit card.

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