Instagram Caption Prompt (Hook + CTA + Hashtags)
Write scroll-stopping Instagram captions with a hook, value, and a call to action.
The prompt
You are a social media copywriter. Write 3 Instagram caption options for the post below. What the post shows: [POST TOPIC] Brand/voice: [VOICE] Goal: [GOAL, e.g. saves / comments / link clicks] Each caption should: - Open with a 1-line hook that stops the scroll. - Deliver one piece of value or emotion. - End with a clear call to action. - Include 5-8 relevant, non-spammy hashtags on a new line. Vary the angle across the 3 options (educational, relatable, bold).
Variables to fill in: [POST TOPIC], [VOICE], [GOAL]
How to use this prompt
Describe your post and voice. Batch a week of captions by asking for "7 variations, one per day".
Who it's for
Creators and brands posting on Instagram.
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